Facebook deep links

A ZRO Facebook deep link opens pages, profiles, posts in the Facebook app, on iPhone and Android, even when the tap starts inside another app’s browser.

What a Facebook deep link opens

  • Pages
  • Profiles
  • Posts
  • Videos
  • Links on facebook.com, fb.com, fb.me and fb.watch

Facebook decides what its app can show. Anything it cannot open lands on the website.

What happens on each device

iPhone
On an iPhone, ZRO hands the link to the Facebook app, which opens the page inside it.
Android
ZRO opens the Facebook app by its package name, com.facebook.katana. If the app is not installed, the visitor gets the website.
Computer
There is no app to open, so the visitor gets the Facebook website. The tap is still counted.

The Facebook deep link ZRO builds

This is generated from a sample Facebook address by the same code that handles real taps.

Address you paste

https://www.facebook.com/example.page

iPhone app link

fb://facewebmodal/f?href=https%3A%2F%2Fwww.facebook.com%2Fexample.page

Android intent

intent://www.facebook.com/example.page#Intent;scheme=https;package=com.facebook.katana;action=android.intent.action.VIEW;S.browser_fallback_url=https%3A%2F%2Fwww.facebook.com%2Fexample.page;end

Facebook deep link questions

How do I make a Facebook deep link?

Paste any Facebook link into ZRO and share the short link it gives you. When someone taps it on an iPhone or an Android phone, it opens in the Facebook app. On a computer it opens the website.

Does a Facebook deep link work from inside Instagram, TikTok or Facebook?

Yes. ZRO recognises the in-app browser and steps out of it. On an iPhone it opens the Facebook app first and falls back to Safari. On Android it opens the app through its package.

What happens if Facebook is not installed?

The visitor lands on the Facebook website instead of an error. ZRO records the tap, so you can see how many people could not open the app.

What can a Facebook deep link open?

Pages, Profiles, Posts, Videos, Links on facebook.com, fb.com, fb.me and fb.watch. Facebook decides what its app can show. Anything it cannot open lands on the website.

Can I see how many people opened the Facebook app?

Yes. Your dashboard shows Yield, the share of taps on phones that ended with the app open, along with where each tap came from and which outcome it had.

Other apps

Make a Facebook deep link in a minute.

Free for 10 links and 7 days of history. No card needed.