Traffic
Human taps
17K
+20.6%vs prior 7D
Oct 19 – Oct 25
Overview
Handoff
Left the in-app browser
86%
+0.3 ptvs prior 7D
Yield
Opened the app
78%
+1.5 ptvs prior 7D
Reach
Unique visitors
8,810
+20.8%vs prior 7D
Median
Time to an outcome
0.78s
−0.02s
Loss
Taps that never resolved
2.9%
0.0 pt
In-app
Arrived inside a social browser
72%
−0.1 pt
Path
16,954 taps
- Instagram11.9K · 70%
- TikTok1,997 · 12%
- X1,041 · 6%
- Direct1,255 · 7%
- Other769 · 5%
16,954 taps
- Opened the app11.9K · 70%
- System browser1,282 · 8%
- Website2,382 · 14%
- App not installed894 · 5%
- Closed early493 · 3%
Hour of day
Peak 8 PM ET
12 AM6 AM12 PM6 PM
Destinations
Opened the app
- YouTube /r/vlog-414,756 88%
- Spotify /r/drop-073,682 84%
- Amazon /r/merch2,915 76%
- Instagram /r/ig2,148 71%
- TikTok /r/clips1,227 56%
- Website /r/tour614 28%
Latest taps
Times in ET
TimeSourceDestinationOutcomeCity
- TikTokInstagram /r/igClosed earlyMexico CityTikTok → Instagram · Mexico City
- InstagramSpotify /r/drop-07Opened the appHoustonInstagram → Spotify · Houston
- InstagramYouTube /r/vlog-41System browserMadridInstagram → YouTube · Madrid
- InstagramYouTube /r/vlog-41Opened the appMiamiInstagram → YouTube · Miami
- TikTokSpotify /r/drop-07Opened the appAtlantaTikTok → Spotify · Atlanta
- TikTokSpotify /r/drop-07Opened the appHoustonTikTok → Spotify · Houston
- TikTokInstagram /r/igOpened the appPhoenixTikTok → Instagram · Phoenix
- XYouTube /r/vlog-41Opened the appLondonX → YouTube · London
- XYouTube /r/vlog-41System browserTorontoX → YouTube · Toronto
- MessagesInstagram /r/igOpened the appMiamiMessages → Instagram · Miami
- InstagramYouTube /r/vlog-41Opened the appLos AngelesInstagram → YouTube · Los Angeles
- InstagramAmazon /r/merchOpened the appPhoenixInstagram → Amazon · Phoenix