Traffic
Human taps
17.1K
+21.3%vs prior 7D
Oct 19 – Oct 26
Overview
Handoff
Left the in-app browser
86%
+0.3 ptvs prior 7D
Yield
Opened the app
78%
+1.5 ptvs prior 7D
Reach
Unique visitors
8,866
+21.3%vs prior 7D
Median
Time to an outcome
0.78s
−0.02s
Loss
Taps that never resolved
2.9%
0.0 pt
In-app
Arrived inside a social browser
72%
0.0 pt
Path
17,071 taps
- Instagram12K · 70%
- TikTok2,021 · 12%
- X1,050 · 6%
- Direct1,258 · 7%
- Other778 · 5%
17,071 taps
- Opened the app12K · 70%
- System browser1,292 · 8%
- Website2,393 · 14%
- App not installed901 · 5%
- Closed early494 · 3%
Hour of day
Peak 8 PM ET
12 AM6 AM12 PM6 PM
Destinations
Opened the app
- YouTube /r/vlog-414,790 88%
- Spotify /r/drop-073,708 84%
- Amazon /r/merch2,936 76%
- Instagram /r/ig2,163 71%
- TikTok /r/clips1,236 56%
- Website /r/tour618 28%
Latest taps
Times in ET
TimeSourceDestinationOutcomeCity
- TikTokInstagram /r/igClosed earlyMexico CityTikTok → Instagram · Mexico City
- InstagramSpotify /r/drop-07Opened the appHoustonInstagram → Spotify · Houston
- InstagramYouTube /r/vlog-41System browserMadridInstagram → YouTube · Madrid
- InstagramYouTube /r/vlog-41Opened the appMiamiInstagram → YouTube · Miami
- TikTokSpotify /r/drop-07Opened the appAtlantaTikTok → Spotify · Atlanta
- TikTokSpotify /r/drop-07Opened the appHoustonTikTok → Spotify · Houston
- TikTokInstagram /r/igOpened the appPhoenixTikTok → Instagram · Phoenix
- XYouTube /r/vlog-41Opened the appLondonX → YouTube · London
- XYouTube /r/vlog-41System browserTorontoX → YouTube · Toronto
- MessagesInstagram /r/igOpened the appMiamiMessages → Instagram · Miami
- InstagramYouTube /r/vlog-41Opened the appLos AngelesInstagram → YouTube · Los Angeles
- InstagramAmazon /r/merchOpened the appPhoenixInstagram → Amazon · Phoenix