Traffic
Human taps
57.2K
+28.9%vs prior 28D
Sep 28 – Oct 26
Overview
Handoff
Left the in-app browser
85%
+2.5 ptvs prior 28D
Yield
Opened the app
76%
+5.1 ptvs prior 28D
Reach
Unique visitors
21.8K
+28.9%vs prior 28D
Median
Time to an outcome
0.81s
−0.09s
Loss
Taps that never resolved
2.9%
0.0 pt
In-app
Arrived inside a social browser
72%
−0.1 pt
Path
57,248 taps
- Instagram40.3K · 70%
- TikTok6,748 · 12%
- X3,471 · 6%
- Direct4,174 · 7%
- Other2,575 · 4%
57,248 taps
- Opened the app39.2K · 69%
- System browser4,931 · 9%
- Website8,471 · 15%
- App not installed2,976 · 5%
- Closed early1,635 · 3%
Hour of day
Peak 8 PM ET
12 AM6 AM12 PM6 PM
Destinations
Opened the app
- YouTube /r/vlog-4116.1K 86%
- Spotify /r/drop-0712.4K 82%
- Amazon /r/merch9,840 74%
- Instagram /r/ig7,251 69%
- TikTok /r/clips4,143 55%
- Website /r/tour2,072 27%
Latest taps
Times in ET
TimeSourceDestinationOutcomeCity
- TikTokInstagram /r/igClosed earlyMexico CityTikTok → Instagram · Mexico City
- InstagramSpotify /r/drop-07Opened the appHoustonInstagram → Spotify · Houston
- InstagramYouTube /r/vlog-41System browserMadridInstagram → YouTube · Madrid
- InstagramYouTube /r/vlog-41Opened the appMiamiInstagram → YouTube · Miami
- TikTokSpotify /r/drop-07Opened the appAtlantaTikTok → Spotify · Atlanta
- TikTokSpotify /r/drop-07Opened the appHoustonTikTok → Spotify · Houston
- TikTokInstagram /r/igOpened the appPhoenixTikTok → Instagram · Phoenix
- XYouTube /r/vlog-41Opened the appLondonX → YouTube · London
- XYouTube /r/vlog-41System browserTorontoX → YouTube · Toronto
- MessagesInstagram /r/igOpened the appMiamiMessages → Instagram · Miami
- InstagramYouTube /r/vlog-41Opened the appLos AngelesInstagram → YouTube · Los Angeles
- InstagramAmazon /r/merchOpened the appPhoenixInstagram → Amazon · Phoenix