Traffic
Human taps
1,807
−12.2%vs prior 24H
Oct 25 – Oct 26
Overview
Handoff
Left the in-app browser
86%
+0.2 ptvs prior 24H
Yield
Opened the app
78%
−0.5 ptvs prior 24H
Reach
Unique visitors
1,361
−12.4%vs prior 24H
Median
Time to an outcome
0.77s
−0.01s
Loss
Taps that never resolved
2.9%
0.0 pt
In-app
Arrived inside a social browser
71%
−0.1 pt
Path
1,807 taps
- Instagram1,281 · 71%
- TikTok208 · 12%
- X108 · 6%
- Direct128 · 7%
- Other82 · 5%
1,807 taps
- Opened the app1,267 · 70%
- System browser143 · 8%
- Website251 · 14%
- App not installed94 · 5%
- Closed early52 · 3%
Hour of day
Peak 8 PM ET
12 AM6 AM12 PM6 PM
Destinations
Opened the app
- YouTube /r/vlog-41507 88%
- Spotify /r/drop-07392 84%
- Amazon /r/merch310 76%
- Instagram /r/ig229 71%
- TikTok /r/clips131 56%
- Website /r/tour65 28%
Latest taps
Times in ET
TimeSourceDestinationOutcomeCity
- TikTokInstagram /r/igClosed earlyMexico CityTikTok → Instagram · Mexico City
- InstagramSpotify /r/drop-07Opened the appHoustonInstagram → Spotify · Houston
- InstagramYouTube /r/vlog-41System browserMadridInstagram → YouTube · Madrid
- InstagramYouTube /r/vlog-41Opened the appMiamiInstagram → YouTube · Miami
- TikTokSpotify /r/drop-07Opened the appAtlantaTikTok → Spotify · Atlanta
- TikTokSpotify /r/drop-07Opened the appHoustonTikTok → Spotify · Houston
- TikTokInstagram /r/igOpened the appPhoenixTikTok → Instagram · Phoenix
- XYouTube /r/vlog-41Opened the appLondonX → YouTube · London
- XYouTube /r/vlog-41System browserTorontoX → YouTube · Toronto
- MessagesInstagram /r/igOpened the appMiamiMessages → Instagram · Miami
- InstagramYouTube /r/vlog-41Opened the appLos AngelesInstagram → YouTube · Los Angeles
- InstagramAmazon /r/merchOpened the appPhoenixInstagram → Amazon · Phoenix